After all, it's a very Lamar move to be more focused on the music itself then to care about such trivial things. title seem to imply a focus on the music itself above all the other fanfare that typically comes along with an album.
His plain, brownish-green cover art, untitled and dated songs, and the untitled unmastered. So, why did Kendrick name his latest release untitled unmastered.? Well, considering the guy is an absolute genius, I can only assume he knows exactly what he's doing with the seemingly straightforward title. Not only did the release seemingly come out of nowhere, the album itself is pretty bare bones, in that every track named "untitled" coupled with a date, and of course, that the album name itself is so plain.
But, as excited as fans are, they aren't without their questions about the purpose behind the music. To many a music fans' delight, Kendrick Lamar surprise released a new album, untitled unmastered, simply tweeting out an unassuming link to the iTunes version of the album, which is available across all music platforms.
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